This December, the Coen brothers ( No Country for Old Men, O Brother, Where Art Thou?, Fargo) are releasing True Grit, a remake of the 1969 John Wayne classic where young Mattie Ross and one-eyed, U.S. A detail that illustrates the important process we go through in product design. Thanks to his love of westerns, minute details and single action shooting, my father (a Texas rancher) noticed an interesting aspect in the details of a recent motion picture trailer. I’ll explain, but to start, it’s all set in motion by a modern day movie trailer, using product design from the 1800’s to reinforce the finality of a decision. The interesting part of this is how you can see the progression of product design in a bullet being chambered.
Strange enough, the same can be applied directly to the head… the process, of product design.
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